(press release distribution) SAN FRANCISCO (DPA) Recent updates confirms that Microsoft Bing will combine the results of consultation with data available in the network, which already has more than 500 million users, with the aim of providing more relevant and personalized results.
Microsoft launched a new strategy to compete with Google on the market for Internet advertising, by agreement of the Bing with the social network Facebook. In this way, Microsoft and Facebook expanded the search with the options offered by social networks. The idea is that what appears on the list of results Bing combined with information from friends, acquaintances and relatives. Thus, online searches will become more personalized and more quickly shed most relevant results for the user.
Analysts believe the association an attempt by Microsoft to reduce the distance it takes its competitor Google. With its continued growth and its more than 500 million users, Facebook has a huge network of social connections. Google is also working in parallel to design the future of Internet search. Their project is ambitious, because by their knowledge of users want their own initiative to provide information they consider may be of interest.
In searching the Internet is not just about the connection between data, but also between people, said Microsoft in announcing the project jointly. Thus, the new “Liked Results” included results of Facebook contacts that have marked events, proposals or pages with the phrase “I like it.” “People make decisions using information from their friends,” said Microsoft, which gave the example of personal recommendations on movies, restaurants or mobile phones. With the new user can choose from the list on the results that have been expressed and their friends.
It will also be easier to find friends and acquaintances in Bing. Both companies stressed that respect the privacy of those involved and will only public information.
Internet search is more than 50 percent of millionaire business online advertising. The greater the number of users, the more ads attracts a search engine. Microsoft continues to have no weight in the market even after buying Yahoo! division specializing in it. According to September data from market research firm com Score, Bing was in the United States a share of 11.2 percent of the market, compared with 16.7 66.1 Yahoo and Google. In Europe, Google’s dominance is even greater.
Facebook CEO Mark Zuckerberg, believes that everything people do has a social component and therefore wants to create from its platform a network of connections for all aspects of life. Three years ago Microsoft bought a 1.6 per cent in the capital of the platform.
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured article: Beyond Hiroshima - The Non-Reporting of Falluja's Cancer Catastrophe.
No comments:
Post a Comment